History

Konica Minolta presents the results of social implementation in the Kansei Research Project led by the Ministry of Education, Culture, Sports, Science and Technology

2019.10

In April 2019, the Center of Innovation (hereinafter referred to as COI) was launched as a national project led by the Ministry of Education, Culture, Sports, Science and Technology to promote research on emotional brain engineering based on existing brain science. Leading universities and companies, including Konica Minolta, participated in COI and conducted various social implementation activities. Konica Minolta announced an example of creating a new package using sensibilities for Yoshino Miso Co., Ltd., a long-established company in the food and beverage industry.

Official presentation of research results at the Society of Printing and Publishing

2019.10

A special feature was published in the October 2019 issue of the Printing and Publication Society of Japan's print magazine with the title "Emotional evaluation of decorative printed packaging that touches consumers."
The results of a sensitivity evaluation conducted on packages with decorations such as varnish or foil to measure their appeal to consumers are published.

Kansei Project member appointed as visiting professor at Hiroshima University

2020.11

Kansei project members Mr. Uratani and Mr. Inoue were recognized for their external implementation project results in Hiroshima, and were appointed as visiting professors and visiting associate professors of Kansei and Brain Engineering. He conducts regular research and lectures at universities and continues to expand his knowledge.

Official presentation of external implementation activities using sensibility at the Imaging Society of Japan 2022

2022.6

Official presentation of social implementation examples using sensibility at Imaging Conference JAPAN 2022 (Imaging Society of Japan).
We also introduced a prototype version of the image analysis software Explainable KANSEI, which has been very well received as a next-generation image technology.

“Visualization of sensibilities” seminar co-sponsored by Osaka Design Center

2022.6

We held a seminar on visualizing sensibilities in collaboration with Osaka Design Center, a major design platform in the Kansai region. With the participation of various manufacturers, we provide a cheat sheet that can be used effectively in marketing by unraveling the before and after of practical designs from an emotional perspective. After the four events ended, the customer value of Explainable KANSEI was confirmed, with participating companies seeing a threefold increase in sales due to design improvements.

Publication in Nihon Keizai Shimbun

2022.8

We were interviewed by the Nihon Keizai Shimbun, focusing on past examples of social implementation, and an article about our activities was officially published in the morning edition of August 24th. Click here for details

Broadcast on NHK

2022.10

Explainable KANSEI was introduced as an innovative design technology in the latest technology introduction corner of the morning program "Oha Biz" on October 5th.

Exhibiting at IGAS 2022

2022.11

Exhibited at International Graphic Arts Show 2022 (IGAS2022), one of the largest international printing exhibitions held once every four years. A seminar was also held jointly with Morisawa Co., Ltd., while the media and visitors were interested in this technology as it was the newest technology in the entire exhibition.

Presentation at Kyoto Medical Society, EES2022

2022.12

At the International Medical Society Endoscomic Ear Surgery 2022 (EES2022) held in Kyoto, we presented Explainable KANSEI with the theme of visualizing sensitivity.
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“Kami de Night” seminar held for designers

2023.1

An event with the theme of Explainable KANSEI was held at "Kami de Night", an event for various designers in the printing industry.

Official release of Explainable KANSEI

2023.4

On April 3, 2023, the official version of Explainable KANSEI will be officially released. Click here to check the news release

Physical store analysis activities at the Sensory Marketing Experimental Research Group (MCEI)

2023.5

The ``Sensory Marketing Experiment Study Group'' (MCEI), where experts from various fields, universities, and companies work together to research marketing, conducted an experiment in sales promotion marketing using robots and POP at a large physical store in Ibaraki Prefecture. In this process, we conducted optimal sales floor design and improvement activities through line-of-sight analysis based on Explainable KANSEI.

Exhibited at Japan Marketing Week Promotional Expo

2023.7

We exhibited at the Promotional EXPO held at Tokyo Big Sight from July 19th to 21st, 2023.