What is Explainable KANSEI?
Click here for detailed information
JP
Visualize the design elements that sell in various media
Assisting with grounded planning proposals
Konica Minolta's "Explainable KANSEI" is
By combining unique image analysis technology and kansei brain science, we quantitatively visualize human sensibilities.
A cloud service that evaluates and analyzes designs that sell.
Understand in 2 minutes! Advantages of introducing Explainable KANSEI
We will introduce what can be achieved with Explainable KANSEI and the effects after its introduction in an easy-to-understand video.
Explainable KANSEI function
Attention analysis
Impression/element analysis
positioning
・Data analysis
| 01 | FEATURES |
Visualize attention with a heat map
Evaluate and improve the appeal of Promotion Materials
Based on the latest emotional brain engineering, EX Kansei analyzes the attention potential of the design of Promotion Materials with an accuracy close to that of eye-gaze measurement data, and accurately evaluates the appeal points.
Visualizes the movement of a person's gaze with a heat map, and expresses the part that attracts the most attention with a quantified number in decimal units.
Improving appeal by determining whether the design stands out as desired by analyzing package images, analyzing catchphrases and texts on advertisements and websites, and visualizing people's gaze using video materials. support.
| 02 | FEATURES |
Visualizing people's interests through color schemes and impressions
Accurately express the product concept
Based on Konica Minolta's commitment to color evaluation and color science, we evaluate the impression of Promotion Materials, the harmony and Complexity of color schemes, and visualize people's interests.
Regarding color schemes that affect first impressions, the distribution of the hue circle, Chroma, and Lightness is expressed graphically, and recommended images that are harmonious are proposed.
Furthermore, by evaluating the amount of information, readability, and Complexity of the captured images and determining whether the desired impression has been expressed, it contributes to improving the expressiveness of product concepts.
| 03 | FEATURES |
Product positioning analysis
Supports differentiation from competition
Based on color schemes and design elements that can be analyzed using EX sensitivity, visually and quantitatively compare the positioning of your product in the market and with competitors.
We measure the degree of differentiation from the competition through mapping that takes into account elements such as the impression given by the design's color scheme, margin Chroma, Lightness, and average brightness.
By visualizing the position of various products using the EX Kansei algorithm, we support proposals for designs that sell and differentiate from the competition.
Explainable KANSEI can be used in various media scenes.
package
sales floor
Web
Promotion Materials
support system
Pro plan subscribers receive more comprehensive Introduction Support free of charge.
We will provide detailed lectures on basic operations and how to utilize each analysis result, introduce Case study, and provide consulting support for your company's projects to solve various problems.
Design planning that leads to sales
Would you like to start now?
Useful materials
From here
Free for 30 days now
Please try it
Price
About the EX Kansei Price
Let me introduce you.
Case study
Explainable KANSEI was actually introduced.
Here are some customer comments.
Flow of introduction
Introducing Explainable KANSEI
Let me introduce you to the process.
