Design planning of Promotion Materials based on evidence,
Leave it to EX Kansei to compare with competing products and reduce analysis costs.
01 | FEATURES |
Design, which until now had tended to rely on intuition and experience, was successfully quantified using Konica Minolta's image analysis technology and emotional brain engineering cultivated through industry-academia collaboration with Hiroshima University. You can check with numbers and heatmaps, so you can have a common yardstick for your designs.
As an evaluation axis, you can evaluate a design that sells from many aspects, such as the degree of attention it attracts, the transition of the line of sight, the impression it gives, the harmony of colors, the level of complexity, and its positioning compared to competitors.
02 | FEATURES |
Analysis time is only a few minutes. Whether it's product packaging, Promotion Materials, or store photos, all you need to do is import the materials into the software and you can look them up whenever you want.
Because it is a subscription model that costs approximately 80,000 yen per month, you can perform up to 2,000 analyzes within the contract scope. (1 year contract, 1 MB still image)
If you have EX Sensitivity, you no longer need CLT (Central Location Test), which is expensive and time-consuming. By being able to confirm equivalent results on the software, investigation costs, time, and effort can be significantly reduced.
03 | FEATURES |
Even if you don't know how to use it or can't interpret the analysis results, our excellent consultants, who have consulting experience for over 100 companies, will follow up with you online or by email just for your company. (No additional cost, also applicable during Free Trial)
If a deeper analysis is required, Mr. Shoichi Uratani a visiting professor at Hiroshima University and an EX Kansei executive consultant, will accompany your company. We provide all-in-one services, from problem extraction, hypotheses, and analysis to improvement proposals. (This is an optional support consultation.)
Competitor A | Competitor B | Konica Minolta/ Explainable KANSEI | |
---|---|---|---|
price | 700,000 yen/month | 54$/month | Approximately 80,000 yen/month |
language | Japanese | English only | Japanese |
Analyzable media | package only |
image |
Images/videos |
Improvement proposal | can be |
none |
can be |
Evaluation item | favor/impression |
Attention (still image) |
Attention, (still images/videos), impression, design elements, positioning |
support | Support available |
No support |
Support from specialized consultants, Free Introduction Support available |
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