Reasons for choosing

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Designing packaging and advertising
Do you have any issues like this?

  • I want to plan a design that will sell based on evidence.
  • Preliminary investigation cannot be carried out due to cost.
  • I want to conduct market research and competitive comparisons in a short time.

We will solve such problems

Design planning of Promotion Materials based on evidence,
Leave it to EX Kansei to compare with competing products and reduce analysis costs.

01 FEATURES

With cutting-edge emotional brain engineering
Leading to “designs that sell”

Design, which until now had tended to rely on intuition and experience, was successfully quantified using Konica Minolta's image analysis technology and emotional brain engineering cultivated through industry-academia collaboration with Hiroshima University. You can check with numbers and heatmaps, so you can have a common yardstick for your designs.
As an evaluation axis, you can evaluate a design that sells from many aspects, such as the degree of attention it attracts, the transition of the line of sight, the impression it gives, the harmony of colors, the level of complexity, and its positioning compared to competitors.

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02 FEATURES

Anyone can perform analysis in a short time and at low cost

Analysis time is only a few minutes. Whether it's product packaging, Promotion Materials, or store photos, all you need to do is import the materials into the software and you can look them up whenever you want.
Because it is a subscription model that costs approximately 80,000 yen per month, you can perform up to 2,000 analyzes within the contract scope. (1 year contract, 1 MB still image)
If you have EX Sensitivity, you no longer need CLT (Central Location Test), which is expensive and time-consuming. By being able to confirm equivalent results on the software, investigation costs, time, and effort can be significantly reduced.

03 FEATURES

by experienced consultants
generous support

Even if you don't know how to use it or can't interpret the analysis results, our excellent consultants, who have consulting experience for over 100 companies, will follow up with you online or by email just for your company. (No additional cost, also applicable during Free Trial)
If a deeper analysis is required, Mr. Shoichi Uratani a visiting professor at Hiroshima University and an EX Kansei executive consultant, will accompany your company. We provide all-in-one services, from problem extraction, hypotheses, and analysis to improvement proposals. (This is an optional support consultation.)

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Comparison with other companies' services

  Competitor A Competitor B Konica Minolta/ Explainable KANSEI
price 700,000 yen/month 54$/month Approximately 80,000 yen/month
language Japanese English only Japanese
Analyzable media X icon
package only
Circle_icon
image
Double circle __ icon
Images/videos
Improvement proposal Circle_icon
can be
X icon
none
Circle_icon
can be
Evaluation item Circle_icon
favor/impression
Triangle_icon
Attention (still image)
Double circle __ icon
Attention, (still images/videos), impression, design elements, positioning
support Circle_icon
Support available
X icon
No support
Circle_icon
Support from specialized consultants,
Free Introduction Support available

Design planning that leads to sales
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