Suntory Draft Beer was released in April 2023 and boasted sales that were 1.3 times higher than the original sales plan. In the special program about the design, the ``EX Kansei'' used in the production of this product's package will also be introduced. Our company, Mr. Shoichi Uratani, answered the interview. Please take a look.
Broadcast date and time Wednesday, February 14, 2024 25:30-26:00 Program name TV Tokyo Advertising Research 2024 CM (Recruitment) Intensive Lecture [Shingo Fujimori digs deeper into Suntory draft beer! ]
Program overview A closer look at Suntory Draft Beer's advertising strategy! Product development by listening to real voices & design utilizing brain science projects