The development department of the design analysis service "EXplainable Kansei®"
Winner of Best Paper Award at IoT-AI 2024 International Conference

The "Brand identity analysis technology combining AI and neuroscience" developed by the development department of the design analysis service EX Kansei was awarded the Best Paper Award in the "AI-based prediction models -Marketing" category at the international conference "IoT-AI 2024," which is attracting attention in the IoT and AI fields.

IoT-AI is an international conference on the fusion and application of the Internet of Things (IoT) and artificial intelligence (AI), and covers a wide range of topics from basic research on AI to its social implementation.

[Summary of the award-winning paper]

● Title:
"Deciphering Brand Identity from Package: Visual Feature Analysis through Convolutional Neural Networks"

● Award Category
"AI-based prediction models -Marketing"

● URL:

https://www.thinkmind.org/library/IoTAI/IoTAI_2024/iotai_2024_1_40_20015.html

● Winners:
Konica Minolta, Inc. Professional Print Business Headquarters Production Print Division

PPH Marketing Division, Business Development Division, Sales Science Group

Group Leader: Katsuichi Uratani

Mr. Asaya Shimojo

 

For further details, please see our press release.