Manufacturer specializing in food warming equipment

 

Japan Heater Equipment Co., Ltd.

The customer's challenge is how to make showcase sales proposals and at the same time strengthen the customer's sales capabilities. is the point. When proposing a hot snack case to a major convenience store chain, in order to make a more effective bid than our competitors, we needed to propose a specific display that would maximize overall sales of hot snacks.

By utilizing the attention analysis of Explainable KANSEI, we scientifically proposed a display of hot snacks that stood out and looked delicious, and we succeeded in winning the bid.

Nippon Heater Equipment Co., Ltd. operates a business that includes product development, manufacturing, sales, and maintenance of beverage and food heating equipment, which are familiar at convenience stores. We have recently introduced Explainable KANSEI to quantitatively show the selling points of hot snack products and make more effective proposals to customers.

In order to identify the elements that sell hot snacks, we extracted design elements from 20 patterns of hot snack display images.

A panel of 17 experts used the rating scale method to define a reference point that looks "tasty."

Afterwards, we conducted a subject experiment on each image data with a general panel of 74 people, quantified the degree to which it looked delicious using the paired comparison method, and compared it with Explainable KANSEI analysis data.

As a result of extracting design elements from each display image and analyzing all design elements using Explainable KANSEI, there is a positive correlation between the degree of conspicuousness in the attention analysis and the "looks delicious" index in the subject experiment. It turns out that.

 

We have achieved great results by improving the design of various materials such as advertisements, menus, web packages, etc.

Please check the results for yourself.

In addition to the color that gives a sense of luxury, we have improved the way to draw attention to the meat, increasing the reservation rate from the web to 172%!

From multiple web design options, you can objectively and quantitatively narrow down the options to those that are close to your appealing image and attract attention!

The improved package design received a high score of 4.6 out of 5 when evaluated by experts!

With service materials, webinars, and demo videos. If you see this, you'll definitely want to use your Explainable KANSEI.