Long-established miso brewery

 

Yoshino Miso Co., Ltd.

When producing our own packaging, we received a request to develop a package design that would appeal to local consumers. Specifically, the challenge was to successfully convey the Hiroshima-ness of the company's brand image, while at the same time creating a design that would stand out to consumers.

When we developed a design that understood consumers' sensibilities using Explainable KANSEI, we sold out of the 13,000 units we had prepared in advance, and the improved package design received a 5-5 rating from experts in package evaluation. It received a high score of 4.6 out of 5 points.

We actually convened a diverse user base and held a workshop to qualitatively acquire brand image, important elements, and stories. Based on these, we created design prototypes that embody the customer opinions of each group.

We conducted attention-grabbing and positioning evaluations and selected the most suitable design proposal.

・Awareness = attention analysis We confirmed whether the ``Hiroshima'' theme was appealing, and evaluated that it had a higher appeal than other designs on the sales floor.

・Comparison = Positioning: Check the continuity of our products and the factors that differentiate them from other companies' products, and select a design in the zone that is most likely to be selected by consumers while maintaining freshness.

We have achieved great results by improving the design of various materials such as advertisements, menus, web packages, etc.

Please check the results for yourself.

In addition to the color that gives a sense of luxury, we have improved the way to draw attention to the meat, increasing the reservation rate from the web to 172%!

From multiple web design options, you can objectively and quantitatively narrow down the options to those that are close to your appealing image and attract attention!

 

The improved design was ranked number one in a local media newspaper, greatly contributing to increased recognition!

With service materials, webinars, and demo videos. If you see this, you'll definitely want to use your Explainable KANSEI.