“Central Japan Exis”

 　Enshu Morimachi PA(Operating company: KR Food Service)

The main product of the Enshu Morimachi Parking Area on the Shin-Tomei Expressway is the Matcha Cream Daifuku. Although the product was already very popular, the mission was to further expand sales, and measures to do so were being sought.

Sales of "Matcha Cream Daifuku," a product that has been a focus of sales expansion, increased by 10%* compared to the same month last year. Furthermore, the sales volume of "Matcha Cream Daifuku" relative to the number of visitors has also increased, and it has been suggested by staff on-site that the recent improvements to the sales floor are one of the reasons for this.
*Compared to 2022 for September to October 2023

In addition, by running a simulation on EX Kansei before implementing the countermeasures and predicting that they would be effective, we were able to promote improvements efficiently without wasting man-hours, money, and time.

In order to identify issues with existing sales floors, we take photos of the sales floor from various angles, such as distant and close views, and analyze the images of the sales floor using EX Kansei. As a result, the following two hypotheses were established.

●The appeal POP in the main sales area is not noticeable enough.

●The main sales floor is a blind spot due to the lines forming in front of the cash register, resulting in a huge opportunity loss.

In order to solve the problem of the hypothesized hypothesis, we devised the following two measures.

●Expanding the POP size of the main sales floor.

●Addition of items that can appeal to people in front of the checkout line.

We simulated the effectiveness of each countermeasure plan by simply compositing existing store photos and analyzing the composite photos using EX sensitivity.

The simulation results showed that sufficient results were expected, and the decision was made to implement the measures in real life.

We have achieved great results by improving the design of various materials such as advertisements, menus, web packages, etc.

Please check the results for yourself.

In addition to the color that gives a sense of luxury, we have improved the way to draw attention to the meat, increasing the reservation rate from the web to 172%!

From multiple web design options, you can objectively and quantitatively narrow down the options to those that are close to your appealing image and attract attention!

The improved design was ranked number one in a local media newspaper, greatly contributing to increased recognition!

With service materials, webinars, and demo videos. If you see this, you'll definitely want to use your Explainable KANSEI.