JP
Example of improving product tag appeal
With the die-cut tag of the proposed design,
Verifiable product value effect +166% compared to existing product!
Advertising planning and production
Ale Co., Ltd.
Customer challenges
We would like to quantitatively verify that the die-cut tags we propose to clients have the effect of increasing product appeal, and use this as marketing material and effective proposals.
Results obtained
It has been quantitatively confirmed that the product tag with the proposed design increases the product value by 166%!
Background of introduction
``Ale Co., Ltd.'' is involved in the planning and production of various printed materials and sales tools, mainly through on-demand printing. Explainable KANSEI was introduced to the client as a means of proving that the value of the proposed design was quantitatively increasing.
Improvement flow
1. existing design
(normal tag) analysis
When we subjected the existing design (regular tag) to Explainable KANSEI analysis, we found the following.
・“Attention”: The tag is not conspicuous
・"Impression" ・"Color scheme": The Chroma scheme is low in saturation and Lightness, and tends to be monotonous.
2. Proposed design
(die-cut tag) analysis
When we subjected the proposed die-cut tag design to Explainable KANSEI analysis, we found the following.
・“Attention”: The tag stands out.
・"Impression": Close to the desired image (modern impression)
・“Color scheme”: A well-balanced two-color harmony that is generally preferred.
3. Summary of results
By changing from an existing design to a die-cut design, it can be quantitatively verified that the product value of almost the same materials increases by 166%!
We received high praise for making it easier to make proposals to clients.
We received high praise for making it easier to make proposals to clients.
*Data on product value improvement effect was obtained from actual human experiment.
With the die-cut tag of the proposed design,
Verify the product value effect +166% compared to existing products!
Verify the product value effect +166% compared to existing products!
\Now offering a 14-day Free Trial campaign/
Explainable KANSEI has been featured in many major media outlets such as Nihon Keizai Shimbun and NHK.
Would you like to try it for free too?
Would you like to try it for free too?
Other success stories
We have achieved great results by improving the design of various materials such as advertisements, menus, web packages, etc.
Please check the results for yourself.
menu design
In addition to the color that gives a sense of luxury, we have improved the way to draw attention to the meat, increasing the reservation rate from the web to 172%!
Web design
From multiple web design options, you can objectively and quantitatively narrow down the options to those that are close to your appealing image and attract attention!
package design
The improved package design received a high score of 4.6 out of 5 when evaluated by experts!
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\Now offering a 14-day Free Trial campaign/
Explainable KANSEI has been featured in many major media outlets such as Nihon Keizai Shimbun and NHK.
Would you like to try it for free too?
Would you like to try it for free too?
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