food manufacturer

 

Rainbow Foods Co., Ltd.

In-car advertising on trams in Hiroshima, while expressing the region's unique retro feel.

I want to configure the design to stand out and maximize its appeal.

By changing the design to a design that improves the overall impression and attention, it increases conspicuousness and contributes to expanding recognition. We won the first place in the retort curry ranking in the local newspaper.

Rainbow Foods Co., Ltd. sells many products nationwide as a brand from Hiroshima, using products such as ``Hiroshima specialty oysters'' and ``Setouchi fruits'' grown in the rich nature of the local Setouchi and Hiroshima areas.

This time, we used Explainable KANSEI in the process of considering how to create a design that would maximize the effectiveness of an advertisement hanging on a tram in Hiroshima while expressing the region's unique retro feel. I did.

 

When we analyzed the "conspicuousness" of the existing plan (Before plan), we found that the entire package and the letters were not conspicuous.

Six design improvement ideas were presented and selected.

After narrowing down the options, we proposed varnishing to further improve conspicuousness.

In an experiment to compare the conspicuousness of advertisements hanging in cars, it was found that the conspicuousness of ads with varnish was more than twice as high as that without varnish, and the varnished version was adopted as the final plan.

After implementing the varnished design, we were ranked number one in local retort curry rankings in local media newspapers, greatly contributing to increased recognition.

We have achieved great results by improving the design of various materials such as advertisements, menus, web packages, etc.

Please check the results for yourself.

In addition to the color that gives a sense of luxury, we have improved the way to draw attention to the meat, increasing the reservation rate from the web to 172%!

From multiple web design options, you can objectively and quantitatively narrow down the options to those that are close to your appealing image and attract attention!

The improved package design received a high score of 4.6 out of 5 when evaluated by experts!

With service materials, webinars, and demo videos. If you see this, you'll definitely want to use your Explainable KANSEI.