"Adobe Corporation"
Adobe Firefly is a generation AI that not only allows you to create a large number of high-quality design images in a short amount of time, but is also designed to be safe for commercial use. On the other hand, it was up to the creator to decide which of the many high-quality designs to use.
When creating the key visuals for the seminar LP, by creating design proposals using generative AI (Adobe Firefly) and then analyzing and evaluating them using EX sensitivity, we were able to create a design proposal in a short time and with high quality while ensuring that all involved parties felt satisfied. The design was created and decided upon. Furthermore, we received approximately three times as many applications as usual from LPs that used seminar key visuals created using the same flow, contributing to attracting more customers.
In order to hold a joint seminar with Adobe Inc. and Konica Minolta, we needed to create a key visual for the LP. Therefore, using the generation AI Adobe Firefly (and some Adobe Stock), we created four key visuals that matched the theme in a short time and at a high quality level.
We conducted a design analysis of four key visual proposals using EX sensitivity, focusing on attention and impression. We obtained quantitative evaluation results based on emotional brain engineering.
By proceeding with design production using the flow of ``Create using generative AI (Adobe Firefly) → Evaluate using EX sensitivity'', we were able to create and decide on high quality designs in an extremely short amount of time. Furthermore, the seminar LP, which featured the decision design as a key visual, received approximately three times as many applications as the past average, contributing to attracting more customers to the seminar.
We have achieved great results by improving the design of various materials such as advertisements, menus, web packages, etc.
Please check the results for yourself.
In addition to the color that gives a sense of luxury, we have improved the way to draw attention to the meat, increasing the reservation rate from the web to 172%!
From multiple web design options, you can objectively and quantitatively narrow down the options to those that are close to your appealing image and attract attention!
The improved design was ranked number one in a local media newspaper, greatly contributing to increased recognition!
With service materials, webinars, and demo videos. If you see this, you'll definitely want to use your Explainable KANSEI.
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