“Central Japan Exis”

Enshu Morimachi PA(Operating company: KR Food Service)

Although the Enshu Morimachi Parking Area on the Shin-Tomei Expressway was a parking area that was visited by many customers, an issue was raised that the number of people entering the store from some entrances was sluggish.

By analyzing the image of the improvement measures using EX Kansei, we were able to confirm the effects in advance through simulation. In addition, by presenting the analysis results, it was easier to gain the understanding and consent of all concerned parties, and the implementation of measures was carried out smoothly and with a sense of speed.

Analyzing the aisle in front of the entrance, where the number of people entering the store is sluggish, using EX sensitivity.

The current problem is that the giant balloon on the right side of the convenience store has such a strong impact that people are not paying attention to the area on the left side where the entrance is.

Based on the issues that emerged, we decided to place an easel on the left side of the aisle to promote the store's entrance.

To visualize what it would look like when installed, an easel image was combined with the actual passage image.

We have achieved great results by improving the design of various materials such as advertisements, menus, web packages, etc.

Please check the results for yourself.

In addition to the color that gives a sense of luxury, we have improved the way to draw attention to the meat, increasing the reservation rate from the web to 172%!

From multiple web design options, you can objectively and quantitatively narrow down the options to those that are close to your appealing image and attract attention!

The improved design was ranked number one in a local media newspaper, greatly contributing to increased recognition!

With service materials, webinars, and demo videos. If you see this, you'll definitely want to use your Explainable KANSEI.